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About

Digital Ads for the Channel

After direct consultation with leading SaaS companies, the team at Peer2Peer Partners has launched a service to tackle a specific problem that exists in the Channel.

Partner Leaders tell us that with the resources they are allocated, they cannot set up, launch and manage co-marketing campaigns for all their Partners. This leads to low lead flow, lack of engagement with the leads they receive and poor conversion rates.
Resulting in missed quarterly KPI, low growth of revenues in the Partner Channel and the inability for the company to scale.

The reality is, your channel partners are struggling to keep up with digital marketing and your business is negatively impacted as a result. This is because two-thirds of the customer journey takes place online. Meaning, digital marketing is no longer optional when it comes to engaging with consumers. Your channel partners want to get started with campaigns that integrate all digital channels but more often than not, they do not know where to begin, let alone ensure success.    Whether it is lack of knowledge, resources, or fear of failure, channel partners tend to fall back on traditional marketing, while some may even neglect to use Market Development Funds (MDF) provided to them; even if they come to you for assistance, it’s too costly and time-consuming for you, or your agency, to help every partner run co-marketing campaigns.     

The "Digital Ads for the Channel" service is a Done for You  Partner Marketing Service that helps Channel Executives skyrocket their partner revenue in 90 days with a clear plan for the future. 

Digital Ads for the Channel allows you to execute Ad campaigns for all of your channel partners, and unlike other methods, it requires zero effort at the local level. You are in full control of your brand; you can say goodbye to a lack of visibility and waiting on the stars to align for your campaign to go live.

Our solution has proven to bring a 200% increase in leads generated through channel partners over other paid search tools.

 Marketers tend to focus on their direct business, and often a lack of commitment from senior management to invest in the Partner Channel is a blocker to Partner Program success. However, Leaders who are committed to the growth of their companies so they can scale revenues, exceed their KPIs and enhance their equity positions see the value in superior Partner Marketing Programs.